Explanation Video: 100x Better (Case Study)
This case study compares 2 sets of videos - 9 conventional "live interview" corporate videos, and 8 explanation videos.
Both sets of content are owned by the same company. They were created in about the same time-frame, and received about the same promotion and outreach support. The difference in results is dramatic.
The explanation videos achieved 100x better results overall, driving some 1.5 million minutes of brand exposure versus 13,000 for the conventional live-interview videos.