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1209 Kinney Ave
Austin, TX 78704
USA

(512) 686-5300

We create content for clients to make complex subjects clear - videos, visuals, interactive and presentations.  

 

 

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YouTube Case Study

Explanation Video: 100x Better (Case Study)

This case study compares 2 sets of videos - 9 conventional "live interview" corporate videos, and 8 explanation videos.  

Both sets of content are owned by the same company.  They were created in about the same time-frame, and received about the same promotion and outreach support. The difference in results is dramatic.  

The explanation videos achieved 100x better results overall, driving some 1.5 million minutes of brand exposure versus 13,000 for the conventional live-interview videos.

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