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We create content for clients to make complex subjects clear - videos, visuals, interactive and presentations.  

 

 

Blog

Posts with observations about visual communications, video, good writing, great design and more than a few technical notes. 

Deft Animation From The FTC...?

Matthew Dunn

It's fun, humbling and inspiring to see good explanation media in unexpected places.  The Federal Trade Commission has quite a few media resources at http://www.consumer.ftc.gov/media.  This one was particularly fun.

The combination of hand-drawn visuals with multi-plane animation, object movement and camera movement - that's not easy, kids.  Notice the reflections on the hood when the car is moving, and the birds flying alongside about 12 seconds in.   And the camera zooming in, as the car zooms up to the stop sign at @25 seconds.  As I said, deft. Whoever did this - nice, thanks!

-md