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We create content for clients to make complex subjects clear - videos, visuals, interactive and presentations.  

 

 

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Posts with observations about visual communications, video, good writing, great design and more than a few technical notes. 

Charm Factor 5, Scotty

SIV Squarespace Admin

This explanation video from IBM Research is terrific. They turned the MRSA antibiotic-resistant staff strain into an engaging story. Someone did a heroic job of resisting the corporate urge to pile on details and technicalities. I particularly like that they left the puppeteering sticks in plain view.

Note the light-handed branding approach, too.  They don't pound on & on about IBM selling ninja polymers.  It's there, but it's handled factually. (Explanation ≠ commercial!)

The comments on YouTube are interesting.  Some gripe about dumbing down the subject, others say it really engaged them.  The view counter tells the real tale, though - about 29,000 views within two weeks.  Technical, dense explanations don't get that kind of traffic. 

Really nice work, on many levels.

--md