email or call +1 888-618-9088


1209 Kinney Ave
Austin, TX 78704

(512) 686-5300

We create content for clients to make complex subjects clear - videos, visuals, interactive and presentations.  




Our team includes writers, directors, designers, animators as well as marketing strategists and technology experts. We have PhDs and MFAs and BAs hanging on the wall - along with a LOT of books.  Every client works directly with the principals. 

Company Background

Say It Visually was launched in 2008.  Our first video was "How To Explain The 2008 Financial Crisis To Your Kids."  It was made on a shoestring, with tools we would never use today, and audio quality that makes us red in the face.  Despite this, it's garnered about 350,000 views and still gets traffic today.

In the years since, we've worked with an amazing range of clients, diverse fields and topics. One way to measure the result is "millions of views." Another is (unsolicited) comments like this:

"This the best explanation of SACM in ITIL I've ever come across. I'm co-author of the ITIL v3 Service Strategy book. I worked closely with Service Transition co-author and good friend Shirley Lacy. Both of us would have loved to have worked with the minds behind this SACM explanation."  miqbal020

The best, of course, is that most of our work has been repeat business - we're a little fanatical about client service.

What qualifies someone to go into the explanation business?

Here's our team's formula:

  • 20+ years of research and reading on visual communications, metaphor, narrative structure, presentation, language and learning
  • A passion for animation (go ahead, ask us an animation trivia question...)
  • PhD in Digital Media
  • Master's in Directing
  • Senior IT experience (because it's all still pretty technical...)
  • BA in Art & Animation
  • Fortune 1000 Senior VP
  • Startup CEO
  • Classroom teaching experience
  • Patent & IP Technical Expert

We don't have a formula for explanation media, though.  Seriously.  Look through our portfolio. You'll see a wide, wide range of styles and production methods.  Animation, for sure. Stop-motion.  Motion graphics. Vector graphics. Whiteboard drawing.  Pencil drawing.  Live video (very selective and no "talking heads"). 3-D.  Watercolor. Actual pigment-on-canvas paintings.  And, yeah, we can make Powerpoint sing opera.


Dr. Matthew Dunn Chief Explainer

Dr. Matthew Dunn
Chief Explainer

Heather Krogemann Lead Artist/Animator

Heather Krogemann
Lead Artist/Animator


We've Created Explanations Of...

Mobile Device Management. Unified Security Monitoring. Mortgage-backed Securities.  Human Resources Policies. Real Estate Short Sales. Application Packaging.  IT Asset Management.  IT Change Management.  Cloud Computing.  Service Asset & Configuration Management.  IT Service Catalog.  ITIL (IT Infrastructure Library). Spinning (In-Place Cycling).  Enterprise Project Management. Image Rights Management.  Fortune 100 "Idea Engine" Innovation Platform. Pay-The-Viewer Advertising.  Hoovers Business Data. Hospitality-Industry Social Network.  Real Estate Closing Costs.  Personal Injury Settlement.  Social Media.  Title Insurance.  Metlife-Alico Merger.  Talent Acquisition Systems.  Inductive Reasoning Consulting Methodology.  Dental Implants.  Sales Enablement Web Applications.   Skype.  Skype Mobile.  Universal Remote Controls.  Browser-based Collaboration.  Mobile Contact Backup.  Cloud-based Media Management.  Infrastructure As A Service. US Wholesale Electric Power Structures.  Minority Participation in the US Census.  Cloud-Based Data Analysis.  Secure Webmail.  University Assessment Rubrics.  Home-Loan Modification. ERP Journal Attachments.  Multi-Factor Authentication. Web-based Time Management. Social Work Sourcing. Auto Insurance: Collision, Comprehensive, Bodily Injury, Property Damage & Uninsured Motorist.  Mobile Health Info For Moms.  How Neurotransmitters Work. Fixed-Estimate Service Costing. Tax Data Importing. Spinal Tumor Ablation. 

And a few Real Estate & Mortgage topics:

How Do I Know If I’m Ready To Buy A Home? How Do I Begin The Process Of Buying A Home? How Does Purchasing A Home Compare With Renting? How Do Lenders Decide The Maximum Loan Amount That Buyers Can Afford? How Can I Determine My Housing Needs Before I Begin The Search? What Should I Look For When Deciding On A Community? What Should I Do If Im Feeling Excluded From Certain Neighborhoods? How Can I Find Out About Schools & Community Resources? How Can I Find Information On The Property Tax Liability? Is An Older Home A Better Value Than A New One? What Should I Look For When Walking Through A Home? What Questions Should I Ask When Looking At Homes? How Can I Keep Track Of All The Homes I See? What Does A Home Inspector Do, And How Does An Inspection Figure In The Purchase Of A Home? What Is An Inspection Clause? Do I Need To Be There For The Inspection? How Can I Protect My Family From Lead In The Home? Are Power Lines A Health Hazard? Do I Need A Lawyer To Buy A Home? Do I Really Need Homeowners Insurance? What Steps Could I Take To Lower My Homeowners Insurance Costs? What About A Home Located In A Flood Plain? What Other Issues Should I Consider Before I Buy My Home? How Do I Make An Offer? How Do I Determine The Initial Offer? What Is Earnest Money, And How Much Should I Set Aside? What Are Home Warranties, And Should I Consider Them? What Is A Mortgage? What Is Loan To Value (LTV) And How Does It Affect The Size Of My Loan? What Types Of Mortgage Loans Are Available? When Do Adjustable Rate Mortgages Make Sense? What Are The Advantages Of 15- And 30-Year Fixed-Rate Mortgages? Can I Pay Off My Loan Ahead Of Schedule? Are There Special Mortgages For First-Time Homebuyers? How Large A Down Payment Do I Need? What Is Included In A Monthly Mortgage Payment? What Factors Affect Mortgage Payments? How Does The Interest Rate Factor In Securing A Mortgage Loan? What Happens If Interest Rates Decrease And I Have A Fixed Rate Loan? What Are Discount Points? What Is An Escrow Account? Do I Need One? What Steps Need To Be Taken To Secure A Loan? How Do I Choose The Right Lender For Me? How Are Pre-Qualifying And Pre-Approval Different? How Can I Find Out Information About My Credit History? What If I Find A Mistake In My Credit History? What Is A Credit Bureau Score And How Do Lenders Use Them? How Can I Improve My Credit Score? How Do I Choose The Best Loan Program For Me? What Is The Best Way To Compare Loan Terms Between Lenders? What Costs or Fees Are Associated With Loan Origination? What Is RESPA? What Is A Good Faith Estimate And How Does It Help Me? What Responsibilities Do I Have During The Lending Process? What Happens After Ive Applied For My Loan  ? What Should I Look Out For During The Final Walk-Through? What Makes Up Closing Costs? What Can I Expect To Happen On Closing Day? What Do I Get At Closing? What Is HUD? How Does HUD Help Homebuyers And Homeowners? What Is The FHA? How Can The FHA Assist Me In Buying A Home? What Is The FHA Loan Limit? What Are The Steps Involved In The FHA Loan Process? What Qualifies As An Income Source For The FHA? Can I Carry Debt And Still Qualify For FHA Loans? What Is The Debt-To-Income Ratio For FHA Loans? How Do Down Payments Work For An FHA Loan? How Does My Credit History Impact My Ability To Qualify? What Types Of Closing Costs Are Associated With FHA-Insured Loans? Are FHA Loans Assumable? What Should I Do If I Cant Make A Payment Or Fall Behind On An FHA Loan? What Should I Do If I Fall Behind On A Conventional Loan? What Is Mortgage Insurance? How Can I Receive A Discount On The FHA Initial Mortgage Insurance Premium? What Is PMI? What Are 203(B) And 203(K) Loans? How Do I Make A Home Ready To Sell? When Should I Sell? How Can I Improve My Home’s Value? Why Use A REALTOR®? How Do I Select An Broker To Help Me Sell? What Details Can I Ask Brokers In Advance? How Do I Set The Price On My House? How Is A Home Marketed? How Do I Evaluate An Offer? What Is A Counter-Offer? 

Dr. Matthew Dunn, Chief Explainer, speaking at the Explain-A-Thon hosted by Wistia - May 22, 2013. Thanks to VarVid for video!


"Shimmers In Silver"

Original wearable-art dress.  Look closely: from what do you think it's made?

"Shimmers In Silver" •  Original Wearable Art by Heather Krogemann • ©2013 MK Studios Photography, Used By Permission

"Shimmers In Silver" •  Original Wearable Art by Heather Krogemann • ©2013 MK Studios Photography, Used By Permission